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The effects of social media marketing on purchase intention: The mediating position of brand name trust and picture
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Penelitian ini bertujuan untuk menganalisis pengaruh social media influencer terhadap purchase intention dengan brand image sebagai mediator pada aplikasi fintech Ajaib. Using metode study procedures and analisisdata Assessment with teknikPartial The very least Squares (PLS) approaches, this analyze ini discovered that the existence of social media influencers, including Iqbaal Ramadhan, berdampak signifikan has a substantial impact on brand picture, which in turn has an effect on minat the buying fascination of consumers. Data demonstrates that increasing citra brand name graphic by kampanye promotional strategies involving influencers can improve minat beli shopper getting desire get more info digital expenditure services offered by Magik.